a creative branding + communications agency

Fast Lane Motor Club needs a brand!

M studio is in the process of working with the Fast Lane Motor Club, a premier vehicle storage facility in downtown Asbury Park to develop a branding system that will parallel in style to that of the vehicles that are stored there. M studio has been exploring icons that pull from the past but still remain modern and “cool”. Our goal is to create a image that is iconic and can stand alone or be used effectively as a patch, exterior sign or on a website. We understand the energy, time and money car enthusiasts put into restoring and preserving their cars so we know that a logo for Fast Lane Motor Club should reflect that caliber and passion.