w.r. vanderschoot

paper & space

logo
display graphics
packaging
shelf talkers

project:
national flower bulb distributor
striving to redevelop product
image in a retail setting.

solution:
developed a communication
system and product logo that
targeted the diy generation
with a packaging system that
showcased the product's beauty
in a minimalistic way. the pop
display graphics were designed
to mimic the plant stands
commonly found at road-side
farm markets.