5 Effective Social Media Management Tools for Small Businesses

Social media marketing is like the coffee shop notice board for the digital era. People hang out here, and if something catches their eye, they’re bound to look at it and interact with it, and then, potentially, buy it. So if you want to get your business a great presence on social, you’re going to need to know a few tricks and tools of the trade. But managing social can be a nightmare; it takes seconds for your tweets to get buried, and it’s very hard to gauge which of your efforts are really working. Fortunately, there are awesome apps that you can use that can make social a smooth sailing and productive experience. Apps that help you manage social, and apps that show you what works and doesn’t when marketing on social. Here are a couple of particularly cool ones.

DrumUp is like your personal

social management platform. It helps you manage multiple social accounts (Twitter, LinkedIn, Facebook) while also providing you content that you can share on them. DrumUp’s smart machine learning algorithm searches all corners of the internet and helps you find fresh and relevant content based on keywords that you set. Once you’ve found what you want to share, you can schedule it to go out at any time you like. The app also does “Automatic” or optimal time sharing for you. Other features include a Content Library to save posts for later, engagement analytics for your posts, and an employee advocacy module to amplify your reach on social.

Brand 24 is a social monitoring platform that catches all your mentions on social in real-time and allows you to set up alerts for them. The mentions are collectively displayed in an organized stream for you to view. Additionally, the mentions are allocated by sentiments – positive, negative or neutral, and the volumes of mentions are displayed graphically so you can see the peaks and falls and make decisions accordingly. Also, the marketing analytics part of the tool is quite adept at providing insights to help you save time and make data-driven strategic decisions.

Keyhole is a simple yet powerful tool for users to identify and track the usage of URLs, keywords and hashtags. This could be of great service to social media marketers since it’ll give you a better understanding on SEO and trending patterns. The user interface is very simple, and results are displayed as per relevance and websites of higher credibility and popularity. Another great feature of Keyhole is the Influencer View, which let’s you compare the influencers of your field based on their impressions and followers. It also shows you how much follower engagement the influencers possess along with an average, showing you the best influencer to rely on.

Nurph is a Twitter specific app that helps you and your followers have a better form of communication. Through Nurph you can invite and schedule live chats with your followers. Nurph gives each user their own channel and hashtag, making it a lot easier to promote chats through Nurph Channels. The @Nurph is your in-chat assistant, navigating the website for you, giving you chat statistics to better understand who your most active and influential chat participants are. It also provides you with jokes, the local time, rhymes and translations.

Hashtagify is another hashtag analysis app, and it helps you identify the best hashtags to use for your tweet. It also gives you a list of the most popular hashtags of the past week/month and how much of an influence they have on the tweeters. There’s a top influencers section, which will show you the most influential tweeters for your hashtag. If you have a specific hasthtag you’d like to use, it’ll provide you with that tag’s overall statistics while also comparing it to similar tags in the Usage Pattern section.

6 effective social media marketing ideas:

1. Have a very clear definition of who your target audience is. You need to know exactly who you are trying to reach and understand what appeals to them most. It’s also a great idea to find ways of directly addressing them and their issues.

2. Your messages need to follow a pattern. The theme and schedule of your posts needs to be consistent to give you a credible and organized demeanor.

3. Curate your content to best serve your audience’s needs. Curated content can boost your traffic and audience interaction to new levels. You could try it manually or use content curation apps to save time.

4. Mix it up by adding visuals now and then. Too much text will look monotonous and too many pictures will look superfluous. Match text and images where it is appropriate and don’t be afraid to explore the picture story option too (when it works, not willy-nilly)

5. Interact with your audience and other professionals in your field through online communities. This is a great way to network and showcase your expertise.

6. Participate in relevant social media communities – Facebook groups, LinkledIn groups and Google Plus communities. This is where you’ll find individuals most interested in your niche’ and best-suited to buy your products.

This is a guest blog post by DrumUp, the world’s number one social media and content marketing app. To learn more, visit www.drumup.io.