Brand Playbook
Get the structure your brand needs, with the flexibility to grow.
The marketplace is competitive and without a strong vision for your brand and a strategy that delivers, it’s too easy to get lost in the shuffle.
M studio’s Brand Strategy Playbook is the choice time and again for organizations looking to create and drive brand identity.
Our immersive and collaborative process bridges the gap between brand concept and strategy, creating the foundation and fluidity to build a strong brand image that influences impactful and profitable sales and marketing efforts.
Why Build Your Brand Platform
See why below
1.
Get a more cohesive vision for your brand.
2.
Create a marketing plan that is inline with your current growth trajectory and can work to support short- and long-term goals.
3.
Speak and appear more inline with the industry trajectory and trends.
4.
Establish a brand image that recruits team members and attracts potential clientele.
Why M studio
The experience you deserve
1.
More than 15 years experience with brand building.
2.
Expertise in assessing and evaluating brands.
3.
Proven Brand Strategy Playbook method that repositions and evolves existing brands so they can successfully relaunch in the marketplace.
4.
A hands-on executive team that is invested in the project's success, leading the process and working on all deliverables.
The Process
See the journey you will take
Discovery & Immersion
Interviews
Competitive Analysis
Emerging Markets and Industry Trends
Customer and Employee Surveys
Define Target Market
Goals and KPIs
Purpose and Positioning
VERBAL ID:
Name / Tagline
Tone of Voice
Brand Language
VISUAL ID:
Logo System
Color Palette
Typography
Supporting Graphics
Image/Photo Style
Application
BRAND TOUCHPOINTS:
Digital Properties
Social Channels
BRAND EXPERIENCE:
Internal & External
Brand Partnerships
IRL & Virtual Environment
Implementaion
BRAND PLAN:
6-Month Strategic Marketing Plan
Brand Roll-Out Consultation & Communications
Your Customized Brand Playbook
Be energized by the life brought to your new brand!
AT THE END OF THIS PROCESS, M STUDIO WILL DELIVER A FULLY DEVELOPED BRAND PLAYBOOK THAT INCLUDES:
A new Brand Identity
Brand Implementation: Brand Experience and Brand Plan
6-Month Marketing Strategy
Consultation & Communications with Branding and Digital Marketing Experts
Interested in scheduling a consultation?
Book a call to discuss your project.