The Anatomy of an Instagram Post

Have you ever wondered how the different parts of an Instagram post function? Look no further; the M studio social media team has created an easy-to-follow diagram that breaks up the working parts of this image-driven social media platform.

Understanding the functionality of Instagram allows users to create the most optimal and engaging content to connect with their target audience.



EYES = Photo

Make viewers STOP!

Posting photos that are engaging and of hi-quality will help to grab the attention of your brand’s audience when they are scrolling – hopefully, your image will cause the audience to STOP the scroll.

 To ensure the best engagement from your audience, please ask yourself these eight questions before posting an image:

Does the photo meet Instagram’s sizing guidelines?

Is the photo high-quality? Is it clear? Is it pixelated?

Is the image visually appealing?

Does the photo take the Rule of Thirds and Composition into account?

Is the image relevant to what your audience is interested in?

What are you trying to showcase?

Is the image aligned with your brand style or story?


BRAIN = Caption

Provide context.

The caption portion of an Instagram post provides a place where meaning is given to a photo. This area is also a trigger section for engagement – so make sure to include a call-to-action or persuasive words whenever possible.

SIDE NOTE: Front-load your captions with valuable content or calls-to-action, and leave any hashtags, @mentions, or extraneous information for the end.

Try to include one of the following calls-to-action in your post:

Click the link in our bio

Tag a few friends

Here is how to enter the contest

Like this post to show your support

The caption of a post should echo a brand’s overarching voice.

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