“M Studio Named Creative Agency for Simple Shoes”
Branding and communications agency M Studio (mdidit.com) announced it was awarded the contract for web development and digital marketing for Simple Shoes. The brand, which grew from a small Santa Barbara-based sneaker company in the early 90s, gained a cult following over the ensuing decade that craved the company’s anti-logo culture and less-is-more mission.
M studio, working closely with trademark and intellectual properties owner Denis Ryan of ICB International and sales partner and licensee Harbor Footwear, will re-introduce Simple Shoes with the brand’s fall 2015 men’s line. The agency will handle the creative direction and development of Simple Shoes’ new e-commerce site as well as all digital marketing on the company’s behalf.
“Relaunching a brand that is coveted worldwide is a project our team can’t wait to dig into,” commented Jenna Zilincar, owner and creative director of M studio. “As consumers of the brand in its first iteration, our agency looks forward to working with the Simple team to shape the brand’s identity among loyalists and a new generation…READ MORE