First Atlantic Federal Credit Union proudly offers a wide variety of financial services to residents in Monmouth and Ocean Counties.
Despite being one of New Jersey’s largest credit unions, First Atlantic lacked general awareness of its products and services and, more importantly, the immense value it brought to the local community. Further, the brand itself did not have a cohesive appearance or voice, and had a limited digital presence.
In just under a year, M studio-supported marketing programs resulted in a 200 percent growth in revenue for the credit union. This can be attributed to increased brand recognition in the local market, new member acquisition, and a more aggressive online presence. We were able to produce this result by introducing a new brand internally to employees and externally to the local market and amplifying the brand with digital marketing strategies.
Design & Digital
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