Troy Container Line

The Challenge

With an expertise in the business-to-business and freight and logistics industries, M studio provided Troy Container Line with an integrated marketing program for more than five years. Our team understood the importance of Troy’s focus on unbeatable value and round-the-clock customer care.

In our time working with Troy Container Line, our focus became invigorating their online presence in the rapidly changing digital age. They adapted their business to integrate online booking and tracking systems. Our job was to drive new traffic to the site and to provide the best possible digital platforms to achieve these business objectives.


The Solution

The M studio team integrated a mobile-first website design with SEO tactics, content development, social media marketing and video production to create a robust digital presence for the Troy brand. Our work resulted in a 24 percent increase in website traffic.  

As a company with more than 30 years in its industry, M studio also used outward-facing communications tactics, including traditional PR and thought leadership, to further promote Troy Container Line. The Washington Post, The Journal of Commerce, AJOT, Thomson Reuters, Bloomberg Business Week, and more covered Troy Container Line, resulting in 58 percent more media coverage than its competitors and an 80 percent increase in online mentions. 


Services

Social Media

Public Relations

Design & Digital

Branding

Production

Marketing

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