Yes, Whole Foods is a household name. Despite its national presence, its regional locations require specific attention. In need of content that could speak to audiences on region-specific social channels, the supermarket chain’s Northeast team needed enhanced social media content for audiences who shopped the aisles of their local Whole Foods. Further, this content needed to be streamlined to create more effective advertising campaigns and signage for Northeast stores.
M studio’s collaboration with the Whole Foods Market Northeast team produced a more diverse array of region-specific social media copy for both organic and paid-for social media posts. We were also able to inform branded collateral for in-store retail environments that resonated with Northeast shoppers. Our ability to promote new and unknown products through concise, clever verbiage and design supported the brand’s goal of reaching shoppers online and IRL.
Design & Digital
Weekly specials were spotlighted with fun, catchy copy. All while using strategic hashtags, brand partner tags, and regional references WholeFooods’ Northeast audience would recognize.
Holidays and promotions were also included in our weekly campaign management, using seasonal imagery and copy to convey the appropriate message.