European Soaps Names M studio as Marketing Agency for Luxury Bath and Body Care Products
M studio is celebrating spring with the addition of European Soaps, purveyor of the finest French bath and body care, to our consumer goods client roster. In the coming months, our integrated marketing agency will support the company’s flagship brand, Pré de Provence, from our Asbury Park, New Jersey headquarters along with two new yet-to-be-announced brands slated to hit the market beginning Spring 2016.
With this contract, we will employ our panoptic approach to European Soaps’ growing product offerings to support branding, graphic design, web development, digital marketing, influencer relations and brand partnerships.
Working closely with European Soaps, M studio’s creative and communications teams have already begun identifying strategic campaigns for the company’s brands that are as unique as each of their ethos. Our work will include the development and launch of a new e-commerce website for the sought-after Pré de Provence brand. It will invite consumers to navigate seamlessly through their vast bath and body products while learning about the meticulously sourced ingredients and craftsmanship that upholds the company’s authentic French heritage. The M studio communications team will continue the journey through calculated digital media campaigns and brand partnerships that spotlight product benefits.
Our integrated marketing agency will apply the same principles to European Soaps’ latest brand roster additions, which include a kitchen cleaning product line and a new soap line, positioning each of these unique brands for successful product launches in a very competitive marketplace.